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Date
Oct 2025
Client
CyberOne
Industry
Real Estate / AI Advertising
Timeline
3 Months
The project
Cinematic ad pieces built to capture attention, drive intent and differentiate the brand.
A selection of the campaign produced for CyberOne in vertical format, cut together into a single reel.
The challenge
Standing out in a market where every real estate ad looks the same.
Florida's real estate visual standard is predictable: property tours, text over photos and stock music. CyberOne needed pieces capable of stopping the scroll without looking like just another ad in the feed.
The solution
An AI production pipeline that puts narrative control above volume.
The workflow evolved from Flux Kontext, Kling, Midjourney and Runway to the pipeline we used at the time: Nano Banana, Veo 3.1 and Sora 2. Each piece was crafted like a short-form commercial — concept, script, art direction and pacing.
The process
Directed voice in ElevenLabs v3, sound design in Premiere Pro and animation in After Effects.
Voiceovers are recorded in segments to achieve real nuance and emotional weight. Editing, animation and motion refinement are handled in After Effects.
Visual analogy
A visual analogy to explain the model without jargon.
Art direction and pacing built for the first three seconds of the feed.
Short format
Short format: a single idea, executed with zero filler.
Reduced runtime for retargeting and campaign closers.
Campaign iteration
A campaign iteration with a new opening hook.
Produced within the same visual system to keep brand consistency.
Message variant
A message variant over the same art direction.
Built for A/B testing on Meta and TikTok.
A/B test
Same piece, two executions: switch between version A and version B.
Two cuts of the same concept with different script and voiceover, produced to validate hook, pacing and voice on Meta before scaling spend.
By the numbers
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