[Who we are]

SoyWilfred is a strategic design operation based in Bogotá built to deliver with the speed and caliber of a studio, without the bureaucracy of a traditional agency.

We started in 2016 and have grown with intent. We don't chase volume — we look for projects where we can make a real difference. Every client gets direct access to the same judgment and level of execution.

We operate as an agency: a small, curated team of specialists. No middlemen, no random outsourcing. The right people, in the right role, at the right level.

[Who we are]

SoyWilfred is a strategic design operation based in Bogotá built to deliver with the speed and caliber of a studio, without the bureaucracy of a traditional agency.

We started in 2016 and have grown with intent. We don't chase volume — we look for projects where we can make a real difference. Every client gets direct access to the same judgment and level of execution.

We operate as an agency: a small, curated team of specialists. No middlemen, no random outsourcing. The right people, in the right role, at the right level.

I started in Caracas, Venezuela

I started in Caracas, Venezuela

+

years in strategic design

+

years in strategic design

proyectos en 8+ industrias

proyectos en 8+ industrias

Mi studio.

SoyWilfred

©

Join the team

If you’re ready to shape the future with us, your journey could start here.

Work is discussed on calls, executed in iterations and delivered on the screens that matter.

The best ideas show up during the process, once the context is clear.

Every project starts with a real conversation — we don't assume, we ask the right questions.

Quality is non-negotiable. Delivery time is.

1/15/25

1/28/25

3/5/25

1/9/18

Work is discussed on calls, executed in iterations and delivered on the screens that matter.

The best ideas show up during the process, once the context is clear.

Every project starts with a real conversation — we don't assume, we ask the right questions.

Quality is non-negotiable. Delivery time is.

1/15/25

1/28/25

3/5/25

1/9/18

I built this to do work worth being proud of.

Quality work happens when you remove distractions. We run 100% remote — no office overhead, no meetings for meetings' sake. The right team, focused on what matters.

We keep the team small on purpose. Every project gets real attention — you're not a number on a list. We hire with judgment, looking for people who share the same belief: design should solve real problems for real businesses.

SoyWilfred

©

The team.

With over 15 years in digital design, Alex founded MUGEN° to create a studio where craft comes first. He believes great design happens through process, not heroics.

Alex West

Founder & Creative Director

With over 15 years in digital design, Alex founded MUGEN° to create a studio where craft comes first. He believes great design happens through process, not heroics.

Alex West

Founder & Creative Director

Sarah keeps projects flowing and clients happy. With a background in design ops, she's mastered the art of making complex timelines feel effortless.

Sarah Park

Project Manager

Sarah keeps projects flowing and clients happy. With a background in design ops, she's mastered the art of making complex timelines feel effortless.

Sarah Park

Project Manager

We're a small team doing exceptionally good work. No politics, no drama — just the same commitment to doing work worth being proud of.

David bridges design and development, turning ambitious concepts into seamless experiences. His background in architecture informs his approach to building digital products.

David Torres

Developer

David bridges design and development, turning ambitious concepts into seamless experiences. His background in architecture informs his approach to building digital products.

David Torres

Developer

Brings 8+ years of brand and digital expertise from agencies in Seoul and Toronto. She's passionate about typography and building design systems that actually work.

Emma Wright

Senior Designer

Brings 8+ years of brand and digital expertise from agencies in Seoul and Toronto. She's passionate about typography and building design systems that actually work.

Emma Wright

Senior Designer

©

2016 - 2026

Some of our clients.

We've worked with brands in real estate, health, tech, cannabis, aesthetics and more — across Latin America, Europe and the United States.

2025

2018

2020

2020

2023

2017

2018

2020

2020

2025

Nuestro enfoque.

01

02

03

04

Why we do this

I kept seeing the same pattern: projects that should take weeks dragged on for months. Invoices that surprised people. Brilliant designers stuck in meetings. We understood that real value lives in outcomes, not process.

How we think

Every project starts with three questions: What problem are we solving? For whom? What's the most direct solution that actually works? We focus on the outcome, not the output.

Our philosophy

Strategic design accelerates everything. It shortens sales cycles, lifts conversions and builds trust before you say a word. We believe in simplicity — in launching something real today instead of something perfect never.

Nuestro proceso

Everything starts with understanding the context before any pixel. We move fast: strategy and kickoff in days, not weeks. Focused sprints, regular reviews. No black boxes — you'll see constant progress.

SoyWilfred

©

SoyWilfred

©

Basado en

Bogotá (CO)--:--

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Your next project deserves senior-level work. Stop settling for mediocre and start working with a team as invested as you are.

Wilfred Díaz

Creative Strategist

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